The August 2025 Recap

Hey y'all its Sage bringing you our monthly recap, 

August has come and gone, and with it fall begins. 

While we are so sad to say goodbye to Hot Girl Summer, we will continue to carry the same wild energy in our hearts as we put on our hoodies and enjoy the soon to be cooler weather.

Speaking of hoodies and hoodie season, we launched our first round of merch and ended up selling out of our hoodies! The gratitude and excitement that we felt to see our friends, family, and community rally and support our dream has been amazing and so special. The fact that people bought our merch before we even launched our first official product is CRAZY!! To the people that have supported us we say an extra special thank you! 

Now comes our confession, we actually thought we would have product in August... and as you all know that definitely did not happen. But as we are learning, things are never as simple as we think especially with the so many moving parts, people, companies, and machines to create a little bottle. We like to think of it however that we are so different and nothing like anyone has ever seen that it takes extra special care to create our dream vision (delulu but who cares, because if I don't laugh I will cry). So what has been happening behind the scenes this month? 

Well, all of our super cool ingredients arrived at our distribution center, except for like ONE ingredient... again, if I don't laugh I will cry. So we have to wait until the ingredient finally came in to make one last sample to make sure the recipe is perfect and we are happy to make the big batch! The sample was a success and we were off to print our bottles, boxes, and make our formula. Every little thing needs to be looked over before being approved because you want to check two times and only do it once. 

Other than that we have been focusing on clarifying our brand image and voice, building up content and planning new photoshoots, as well as praying for a smooth couple months as we head into production. There is always so much to do but we are EXCITED to do it :) 

As always, stay hot and stay hydrated!